K-beauty continues to gain ground in the West: Enthusiasts extol the virtues of the products, but say brands should consider skin color-INSIDE Korea JoongAng Daily

Korean beauty, or simply K-beauty, has long dominated the Asian beauty market, with exports to major regional economies, such as Hong Kong, Singapore and Japan, increasing every year. Recently, K-beauty’s international focus has shifted. Following th

Source: K-beauty continues to gain ground in the West: Enthusiasts extol the virtues of the products, but say brands should consider skin color-INSIDE Korea JoongAng Daily

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