3 ways to satisfy to millennials’ demand for transparency 

As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips. Transparency is no longer just a strong choice —it’s nonnegotiable in organizations’ quest to reach and capture the millennial market. To illustrate, let’s consider the food industry, where transparency holds […]

Source: 3 ways to satisfy to millennials’ demand for transparency – PR Daily | PR Daily

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