Gamers, white-wine calorie counts, and ‘The Bachelorette’: MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer

Hollis Johnson/Business Insider As millennials and Gen Z ditch beer, MillerCoors is trying to find new ways to win them back. MillerCoors CMO Michelle St. Jacques is presenting the company’s iconic brews in a new light, such as in a recent ad that stated Miller Lite has fewer calories than a glass of white wine.

Source: Gamers, white-wine calorie counts, and ‘The Bachelorette’: MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer

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