‘Luxury’ Has Lost Its Meaning—Here’s How To Get It Back

“The world of luxury is undergoing a major transformation. This redefines the rules of the luxury game profoundly,” says Dr. Martina Olbertova of Meaning.Global Getty Pardon me for stating the obvious, but luxury has lost its “luxe.” If it isn’t so obvious to luxury brands–and in my experience, it isn’t–it is to the customers on which luxury brands’ future depends.

Source: ‘Luxury’ Has Lost Its Meaning—Here’s How To Get It Back

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