How have pub games evolved?

In the past a drink and a game of dominoes was all a pub had to do to keep a regular’s custom. Now the bar is set much higher and the expected experience is key.

Source: How have pub games evolved?

Glastonbury’s New Wellness Area Is Perfect For Gen Z Who Are Drinking Less Alcohol Than Ever

One in three young people are teetotal and the most popular age group at Glasto is 21-25 so it’s easy to see why they have a wellness area

Source: Glastonbury’s New Wellness Area Is Perfect For Gen Z Who Are Drinking Less Alcohol Than Ever – LADbible

Millennials have sparked a sober revolution, and alcohol brands are starting to notice

It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday. There are sober nightclubs, sober early-morning dance parties, Instagram influencers who anchor their online identities with an eschewal of alcohol. The number of alcohol drinkers in the world has

Source: Millennials have sparked a sober revolution, and alcohol brands are starting to notice

Millennials don’t want to get drunk. What do they want? Apéritifs.

Haus launches today with $1 million in pre-seed funding.

Source: Millennials don’t want to get drunk. What do they want? Apéritifs. | TechCrunch

Bon & Viv looks to ‘ban basic’ vodka sodas this summer

The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be “basic.”

Source: Bon & Viv looks to ‘ban basic’ vodka sodas this summer | Marketing Dive

Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch?

“For anyone who works in the alcohol beverage category, if you’re not seeing what’s happening in the non-alcoholic space, then you’re not ready for consumer trends when they happen.” Christian McMahan, president of Massachusetts’ Wachusett Brewing Company, shared this pointed comment with GBH last

Source: Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch? — Good Beer Hunting

First, they came for soft drinks… How the anti-sugar lobby will affect the alcohol industry

At a soft drinks conference in 2014, I asked a representative of the health group Action on Sugar when alcohol could expect to face the same pressure on sugar content as the soda giants. Her answer – basically, watch this space – was the same as I got today when I spoke to Action on Sugar again.

Source: First, they came for soft drinks… How the anti-sugar lobby will affect the alcohol industry – Comment | Beverage Industry Comment | just-drinks

The on-trend tipples of discerning drinkers: Craft beer, gluten-free, lighter and adventurous options

24 Jun 2019 — NPD in the alcoholic beverage category is connected with mindful drinking, a concept that encapsulates low- and no-alcohol, mainly driven by younger people who just aren’t as interested in alcohol as previous generations. This has led industry to innovate to appeal to cohorts of health-conscious consumers who are driven by health and wellness trends, as well as the “experience” surrounding drinking alcohol. These consumers are not necessarily tea-total but do need something a little more sophisticated to tempt them to the bar.