A New Era of Influence: Converting Likes into Sales

As influencer marketing alters the way consumers shop, social platforms have been slow to take advantage of the changing behaviour. But will shoppable influencer content drive commerce? Angela Seits, director of influencer marketing and branded content at PMG investigates.

Source: A New Era of Influence: Converting Likes into Sales – [Talking Influence]

Consumers don’t click on ads to make purchase and half of ads are irrelevant | London Business News | Londonlovesbusiness.com

Consumers click on online adverts to find out more information, but marketers may be wasting half their budget with poor targeting, a study has revealed. According to new research from Conversant, which questioned consumers across seven different countries, 49% still see ads that are irrelevant or for products that they already own. Elliott Clayton, SVP at ConversantRead More

Source: Consumers don’t click on ads to make purchase and half of ads are irrelevant | London Business News | Londonlovesbusiness.com