Marketers’ favorite slide deck of the year is here! Mary Meeker just released her 2019 Internet Trends report — here are the key takeaways for marketers.
Source: 5 Key Takeaways from Mary Meeker’s 2019 Internet Trends Report
As influencer marketing alters the way consumers shop, social platforms have been slow to take advantage of the changing behaviour. But will shoppable influencer content drive commerce? Angela Seits, director of influencer marketing and branded content at PMG investigates.
Source: A New Era of Influence: Converting Likes into Sales – [Talking Influence]
Using the internet is physically changing our brains so that we have shorter attention spans and worse memory, major study has suggested.
Source: Internet is giving us shorter attention spans and worse memories, major study suggests
Brands that focus too heavily on social metrics risk missing out on the conversations that are making a real difference to their business.
Source: Research shows no link between online and offline conversations – Kantar
Key takeaways from the 2019 IAB NewFronts Insights Symposium.
Source: Digital Advertising Trends To Watch In 2019 And Beyond
Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
Source: Companies should focus on ROX, contends latest PwC consumer survey
A study by GlobalWebIndex and We Are Social has spotlighted the growing popularity of ‘dark’ social apps.
Source: Study shows that a majority of social media users prefer to post content on ‘dar | Influencer Update
Per a recent survey, 66% of consumers globally said “I don’t remember when a brand experience exceeded my expectations.” Key findings from the report.
Source: Survey: Customer experience trends 2019 – ClickZ
Consumers click on online adverts to find out more information, but marketers may be wasting half their budget with poor targeting, a study has revealed. According to new research from Conversant, which questioned consumers across seven different countries, 49% still see ads that are irrelevant or for products that they already own. Elliott Clayton, SVP at ConversantRead More
Source: Consumers don’t click on ads to make purchase and half of ads are irrelevant | London Business News | Londonlovesbusiness.com