Forrester: 81% of consumers plan to purchase from a DTC brand

As the direct-to-consumer business model grows in popularity, it also grows in profitability. Traditional brands that don’t find ways to adapt the model to their business could see their market share dwindle amid the changing consumer culture. Recent Forrester research reveals the potential for brands that get DTC right.

Source: Forrester: 81% of consumers plan to purchase from a DTC brand | The Drum

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research. The study, from Rakuten Marketing, finds that Conversion is key when it comes to their … [Read more…]

Source: The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way | Netimperative – latest digital marketing news