Millennials are parents now, which means upstart d-to-c brands must keep up with their needs.
As the direct-to-consumer business model grows in popularity, it also grows in profitability. Traditional brands that don’t find ways to adapt the model to their business could see their market share dwindle amid the changing consumer culture. Recent Forrester research reveals the potential for brands that get DTC right.
Watch out traditional retailers. Digitally native direct-to-consumer brands are stealing your thunder, and more of them are popping up. DTC companies
Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research. The study, from Rakuten Marketing, finds that Conversion is key when it comes to their … [Read more…]