Three trends shaping the future of customer engagement in marketing – Econsultancy

What is the future of customer engagement?A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.

Source: Three trends shaping the future of customer engagement in marketing – Econsultancy