Digital larping has become an increasingly popular form of escapism for millennials and Generation Z.
In the first two episodes of Euphoria , Zendaya’s character, a 17-year-old addict named Rue, gets out of rehab and promptly relapses. Tortured and two-faced, she swings from being a loving big sister and sex-positive feminist to screaming at her supportive best friend and tussling with her widowed mom.
Millennials may have killed Amazon’s interest in them. That’s mostly in jest, of course, but as younger consumers start to leave the proverbial nest and/or expand their spending power, Amazon seems eager to make sure Gen Z knows the benefits of Prime membership this Prime Day in particular.
Lead When Employees See This, Their Motivation Improves When employees (especially Generation Z workers) can identify the beneficiaries of their labor, engagement and motivation follow. Getty Images Gen Z college graduates are 2.5 times more likely to stay with their employer for five or more years if they feel their skills are fully utilized with challenging, meaningful work.