Mommy bloggers are a mighty force in the booming influencer marketing industry. Brand experts offer advice on creating strong connections.
Source: Mom Influencers: How Brands Can Create Successful Partnerships – Footwear News
New research has revealed that Generation Alpha – made up of children aged under ten – has a surprising influence on where their parents go on holiday
Source: Generation Alpha influences where families go on holiday
Four Instagram stars, with 83,100 followers combined, will create content to help connect the brand and its social channel with moms and dads.
Source: Kidscreen » Archive » Nick Jr. taps parent influencers for digital push
Mike Chau has photographed his kids with meatballs, red velvet cake, shakshuka, pizza, tofu, cider doughnuts, and kimchi.
Source: The Food Babies of Instagram | The New Yorker
The platform’s young stars can rake in five-figure sums for a photo. It’s about “building brand awareness and affinity through generations,” says one expert.
Source: What it’s like to be the parent of an Instagram influencer kid