‘Luxury’ Has Lost Its Meaning—Here’s How To Get It Back

“The world of luxury is undergoing a major transformation. This redefines the rules of the luxury game profoundly,” says Dr. Martina Olbertova of Meaning.Global Getty Pardon me for stating the obvious, but luxury has lost its “luxe.” If it isn’t so obvious to luxury brands–and in my experience, it isn’t–it is to the customers on which luxury brands’ future depends.

Source: ‘Luxury’ Has Lost Its Meaning—Here’s How To Get It Back

Millennials : What Jewelers Must Know About This Young Generation 

As shoppers, millennials have a high amount of buying power and market influence. If you aren’t already tapping into this demographic, you are missing out on a major group of consumers. To take advantage of this growing and multifaceted audience, here are a few things to keep in mind. Why are Millennials Important as Consumers? […]

Source: Marketing to Millennials : What Jewelers Must Know About This Young Generation | CEOWORLD magazine