Nielsen’s Total Audience Report offers a deep dive into the state of video.
Search marketers have analyzed the various ways that social media affects consumer buying behavior. Data collected vary from consumer engagement with the brand to when the consumer makes the purchase. However, few studies have explored the series of events that occurs on social media platforms before the purchase – and after. In other words, the … Continue reading “How Social Media Affects Consumer Buying Behavior”
The company’s chief executive says the scrappy indie challenger to beverage megabrands hasn’t abandoned its roots.