Social media now a key driver of ecommerce, says Episerver study Social media is playing a key role in the omnichannel commerce mix, with one in five (19%) UK consumers saying they have made a direct purchase from a social media ad.
Gen Z Not in Love With Crypto Like Some Thought You’ve heard what the talking heads say, Millennials, Generation Xers, and Generation Zers will be the first crypto-adopting demographic. You see, unlike baby boomers and those in and above that age range, those in recent generations grew up with technology in their hands, including video games that involved some form of digital money or digital item system, be that gold in Clash of Clans, skins in Counter-Strike or Team Fortress, EVE’s ISK, or what have you.
A new breed of banking startups want to lock in customers while they’re in high school and college. As the ecosystem of millennial-focused challenger banks gets crowded, a growing number of startups are focusing on Gen Z customers, or those who were born in the mid-1990s onwards.
Most “Gen Z” Americans have no plans to get into crypto. Hard to believe as it may seem, this was the result of a survey of 1,884 young Americans published by Business Insider . The firm responsible for conducting the investigation was Cint , a company specializing in the analysis and exchange of data.
Global commerce consultancy, Wunderman Thompson Commerce, reveals how the retail giant’s market share dominance drops amongst the Gen Z demographic who do not have the same level of loyalty towards the e-tailer as older shoppers.