Dairy top trends: Innova Market Insights spotlights health, pleasure and plant-based alternatives

24 Feb 2020 — The influence of Innova Market Insights Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges amid changing consumer tastes. Among the notable shifts in purchasing behavior is the increasing demand for plant-based dairy alternatives. Meanwhile, the formulators in this sector are setting their sights on other opportunities for category expansion with novel texture-enhanced offerings and hybrid varieties.

Source: Dairy top trends: Innova Market Insights spotlights health, pleasure and plant-based alternatives