Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
Source: Ford, Guinness coronavirus-related ads score well with general population, study says | Marketing Dive
In times where physical experiences are coming to a pause, the industry is still finding ways to connect clients with audiences.
Source: Experiential marketing during the coronavirus pandemic – AdNews
Not since Henry Ford perfected his first production line in search of a “faster horse” has the automotive industry faced such sweeping change. How is it standing up to the challenge?
Source: The SWOT challenge the automotive industry | ICAEW
24 Feb 2020 — The influence of Innova Market Insights Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges amid changing consumer tastes. Among the notable shifts in purchasing behavior is the increasing demand for plant-based dairy alternatives. Meanwhile, the formulators in this sector are setting their sights on other opportunities for category expansion with novel texture-enhanced offerings and hybrid varieties.
Source: Dairy top trends: Innova Market Insights spotlights health, pleasure and plant-based alternatives
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in.
Source: Sounding Off: Do consumers want a travel subscription? Maybe… | PhocusWire