By Shira Ovide | Bloomberg July 11 at 12:58 PM Amazon.com Inc. scored a big victory this week when pop star Lady Gaga said she would sell her new line of cosmetics exclusively on the company’s e-commerce mall. The deal also shines an uncomfortable light on another category of Amazon shopping that can be frustrating.
Source: Amazon Shopping Is Easy. Browsing Is Agonizing.
For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels.
Source: How Millennials and Gen Zers are Forcing Luxury Brands into E-commerce
Consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels.
Source: How Consumers Browse And Pay With Digital Tech | PYMNTS.com
SHOWFIELDS’ CEO explains why ecommerce and traditional retail are giving way to ‘consumer commerce,’ defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ.
Source: Op-Ed: The 5 C’s For Brand Success In C Commerce’s Bright Future
Katie Kochelek, marketing specialist at Frank Mayer and Associates, Inc., shares insight on what experts expect to come this year with point-of-purchase.
Source: What’s coming with point-of-purchase trends | Mobile Payments Today