Video marketing works—that’s established. What remains to be seen is how certain types of businesses are using video, and how they can be more strategic about their usage to increase ROI.
Source: This Is How Small Businesses Are Using Video Marketing In 2020
B2B organizations must be where their millennial customers are having conversations today. If you’re not, out of sight, out of mind.
Source: Marketing to B2B Millennials in 2020 | Digital Futurist Keynote Speaker Brian Fanzo
Here’s how payments – from recurring transactions to the subscription economy – are changing ways we buy and sell and helping businesses get paid faster.
Source: New payment technologies: challenging business as usual | INTHEBLACK
Amazon CEO Jeff Bezos has always placed an emphasis on pleasing the company’s customers, but he may have neglected to do so this time.
Source: Amazon’s Mistake Is Shopify’s Gain
The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses
Source: Just 6% of Small Businesses Focus on Keeping Customers – Small Business Trends
B2C brands are reaping the benefits of being responsible businesses who appeal to conscious consumers, so B2B marketing is following suit.
Source: B2B marketing is learning from conscious consumers
One of the biggest challenges for marketing teams today is measuring this return on investment for each of its businesses.
Source: The 2019 Digital Trends SMBs Need To Focus On