The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line? Everything old is new again. Sony is tapping into consumers’ nostalgia to grab headlines—and maybe sell some merchandise. The company released a video […]
Source: Mining the nostalgia trend, Sony celebrates 40 years of Walkman – PR Daily | PR Daily
Tecate, Miller High Life, and Narragansett are some of the companies hoping throwback labels will lure nostalgic drinkers.
Source: Why beers like Tecate, Narragansett, and more have retro cans – Vox
It’s all about childhood memories and escapism
Source: A Brief History of Freeze Pops – Eater
Retailers are filling stores with styles from the 1990s in a bet that fanny packs, chunky-soled sneakers and high-waisted “mom jeans” will lift back-to-school sales.
Source: The ‘Friends’ trend: ’90s fashion revival for back-to-school season | 101.7 Chuck FM
The companies teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week.
Source: Burger King and Budweiser resurrect ‘Whassup,’ but with a royal twist | Food Dive