Young’s pubs recognise consumer taste for low and no alcohol

With nearly 9 million people across the UK now moderating their alcohol intake, having low and no alcohol options for drinkers in your venue is more important than ever. Young’s pubs recognising this shift in consumer behaviour has become the first major UK pub chain to sign up 200 pubs to clubsodaguide.com, the UK’s only […]

Source: Young’s pubs recognise consumer taste for low and no alcohol – Hospitality & Catering News

Glastonbury’s New Wellness Area Is Perfect For Gen Z Who Are Drinking Less Alcohol Than Ever

One in three young people are teetotal and the most popular age group at Glasto is 21-25 so it’s easy to see why they have a wellness area

Source: Glastonbury’s New Wellness Area Is Perfect For Gen Z Who Are Drinking Less Alcohol Than Ever – LADbible

Millennials have sparked a sober revolution, and alcohol brands are starting to notice

It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday. There are sober nightclubs, sober early-morning dance parties, Instagram influencers who anchor their online identities with an eschewal of alcohol. The number of alcohol drinkers in the world has

Source: Millennials have sparked a sober revolution, and alcohol brands are starting to notice

Millennials don’t want to get drunk. What do they want? Apéritifs.

Haus launches today with $1 million in pre-seed funding.

Source: Millennials don’t want to get drunk. What do they want? Apéritifs. | TechCrunch

Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch?

“For anyone who works in the alcohol beverage category, if you’re not seeing what’s happening in the non-alcoholic space, then you’re not ready for consumer trends when they happen.” Christian McMahan, president of Massachusetts’ Wachusett Brewing Company, shared this pointed comment with GBH last

Source: Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch? — Good Beer Hunting

Make Mine A Mocktail: Why The Nonalcoholic Drinks Trend Is Here To Stay

It’s official: The biggest trend in bars are drinks without booze. The non-alcoholic, or no-proof, space is growing among consumers and bars, according to a new study by Distill Ventures.