One in three young people are teetotal and the most popular age group at Glasto is 21-25 so it’s easy to see why they have a wellness area
It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday. There are sober nightclubs, sober early-morning dance parties, Instagram influencers who anchor their online identities with an eschewal of alcohol. The number of alcohol drinkers in the world has
“For anyone who works in the alcohol beverage category, if you’re not seeing what’s happening in the non-alcoholic space, then you’re not ready for consumer trends when they happen.” Christian McMahan, president of Massachusetts’ Wachusett Brewing Company, shared this pointed comment with GBH last
It’s official: The biggest trend in bars are drinks without booze. The non-alcoholic, or no-proof, space is growing among consumers and bars, according to a new study by Distill Ventures.