Millennials have sparked a sober revolution, and alcohol brands are starting to notice

It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday. There are sober nightclubs, sober early-morning dance parties, Instagram influencers who anchor their online identities with an eschewal of alcohol. The number of alcohol drinkers in the world has

Source: Millennials have sparked a sober revolution, and alcohol brands are starting to notice

Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch?

“For anyone who works in the alcohol beverage category, if you’re not seeing what’s happening in the non-alcoholic space, then you’re not ready for consumer trends when they happen.” Christian McMahan, president of Massachusetts’ Wachusett Brewing Company, shared this pointed comment with GBH last

Source: Growing Culture — Can 2019’s Non-Beer Trend Be Boozy Booch? — Good Beer Hunting