Subscription sales have become a strong part of e-commerce. Everything from razors to dog toys to movies is being sold on the subscription model, and there is no sign of letting up. “Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month,” said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box.
The popularity of subscription based products such as beauty boxes and cooking kits are on the rise, a report has found – with more than two thirds of people saying they would be happy to switch to a subscription service for even every day essentials such as cleaning products and health supplements.
From unused gym memberships to idle TV streaming services, the latest instalment of the Forgotten Subscriptions Index fromTopCashback.co.uk, the UK’s most generous cashback shopping site, reveals consumers waste £494 million* each month on subscriptions that provide poor value for money. However, although most of the frustration around subscriptions is a result of the services on offer, […]
Several multinational FMCG companies, including Nestlé, Procter & Gamble and Unilever, are pursuing an online subscription model for some of their products, despite evidence that automatic delivery has not worked for some of their rivals.