Achieving the right balance: combining technology and human interaction | PCI Pal

A recent article from our partners, Natterbox, got us thinking – when it comes to telephony customer service, consumers want convenience and security whilst not losing out on the art of conversation. Technology is certainly making our lives easier, but it should not take away the importance of human interaction. So many aspects of our… View Article

Source: Achieving the right balance: combining technology and human interaction | PCI Pal

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says | Marketing Dive

The halo effect that’s shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

Source: 97% of consumers expect brands to use technology responsibly, but focus on innovation, study says | Marketing Dive

How Technology and Consumer Expectations Are Driving the Rise in Live Events | Marketing Insider Group

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […]

Source: How Technology and Consumer Expectations Are Driving the Rise in Live Events | Marketing Insider Group