Achieving the right balance: combining technology and human interaction | PCI Pal

A recent article from our partners, Natterbox, got us thinking – when it comes to telephony customer service, consumers want convenience and security whilst not losing out on the art of conversation. Technology is certainly making our lives easier, but it should not take away the importance of human interaction. So many aspects of our… View Article

Source: Achieving the right balance: combining technology and human interaction | PCI Pal

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says | Marketing Dive

The halo effect that’s shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

Source: 97% of consumers expect brands to use technology responsibly, but focus on innovation, study says | Marketing Dive