The gap between acceptance and trust for new smart devices is huge, according to a new survey.
Source: Report: Consumers Buy New Smart Devices But Don’t …
With more than 4,400 exhibiting companies and more than 2.7 million square feet of exhibition hall, CES is overwhelming. Here’s what to expect from the upcoming show, from AI and self-driving cars to 5G networks and foldable phones and 8K televisions.
Source: Tech Trends to Watch From CES 2019 | Digital Trends
A recent article from our partners, Natterbox, got us thinking – when it comes to telephony customer service, consumers want convenience and security whilst not losing out on the art of conversation. Technology is certainly making our lives easier, but it should not take away the importance of human interaction. So many aspects of our… View Article
Source: Achieving the right balance: combining technology and human interaction | PCI Pal
NASA’s team at JPL just recorded the first sounds from the Martian surface ever to be heard back on Earth.
Source: A World First: Listen to the Sounds of Mars
Augmented analytics, digital twins, quantum computing and AI-driven development are among the top strategic technology trends that will disrupt business operations, according to a new Gartner report.
Source: Gartner’s top 10 strategic technology trends for 2019 | Information Management
The halo effect that’s shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
Source: 97% of consumers expect brands to use technology responsibly, but focus on innovation, study says | Marketing Dive
Thus, 91% of business respondents said their organization is looking to improve customer engagement. And 38% of those respondents are even planning to use a new solution.
Source: Most consumers believe brands should leverage technology for customer service inquiries
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […]
Source: How Technology and Consumer Expectations Are Driving the Rise in Live Events | Marketing Insider Group