As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips. Transparency is no longer just a strong choice —it’s nonnegotiable in organizations’ quest to reach and capture the millennial market. To illustrate, let’s consider the food industry, where transparency holds […]
Source: 3 ways to satisfy to millennials’ demand for transparency – PR Daily | PR Daily
Market researchers don’t need to struggle to keep up if they are smart about what they choose to focus on: making the most of the time afforded by technology.
Source: Keeping up with the trust economy | Opinion | Research Live
GenTech have woken up to a reality where a life lived “plugged in” has significant consequences for their individual privacy and are starting to push back.
Source: Revolt on the Horizon? How Young People Really Feel About Digital Technology
Integrity and honesty take the next two spots in importance, according to new research.
Source: Trust is the top brand metric among majority of consumers | PR Week
Across 27 countries, more people are unhappy with the state of democracy in their countries than satisfied. Discontent with democracy is tied to concerns about the economy, individual rights and out-of-touch elites.
Source: Many People Around the World Are Unhappy With How Democracy Is Working | Pew Research Center
Today is celebrated globally as World Consumer Rights Day, and for many like India it is also National Consumers Day. March 15 was chosen because then-US president John F Kennedy declared the consumer Bill of Rights to US Congress in 1961. It affirmed consumer rights were an inalienable part of the national economy. Since 1983, at the behest of Consumers International, government and non-government organisations around the world have been observing the same with one or the other vital theme to attract the attention of the public and policymakers. The theme to mark this year’s celebrations is “Trusted Smart Products”.
Source: Building consumer trust in data-driven innovation | Bangkok Post: opinion
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