Consumers are more likely to share their opinions of free web-based products or mobile apps because of feelings of reciprocity toward the producer, according to a new study. The research, published in the Journal of Marketing Research, was conducted by Wen Wen of McCombs School of Business at The University of Texas at Austin, Samuel …
Source: Consumers more likely to share opinions of free web-based products or mobile apps – Market Business News
Research firm eMarketer says that this year, the amount of time people spend on mobile devices will surpass the time they watch TV for the first time.
Source: People spend more time on mobile devices than TV, firm says – Los Angeles Times
The human brain needs less than half a second to engage with a mobile ad to create its own positive or negative impression, according to research from the Mobile Marketing Association (MMA). This means marketers need to think fast and create mobile ads made for maximum instant impact.
Source: Marketers need a ‘one-second mobile strategy’ says MMA study | The Drum
Learn about three mobile learning trends that are going to have a major impact on corporate training programs in 2019.
Source: The 3 Biggest Mobile Learning Trends for 2019
HRC study reveals Millennials and Gen Zers don’t want your help while shopping.
Source: Study: Smartphones Transforming Consumer Experience – WWD
More than half surveyed said they would choose to use one company over another based on interactions on their devices.
Source: Study: Consumers favor ‘mobile-first’ experience from businesses | Mobile Marketer
The Mobile Order-Ahead Tracker explores how QSRs are looking for new ways to reach app-weary customers, including new features, app promotions and loyalty tech.
Source: Can Mobile Ordering Win Over App-Weary Diners? | PYMNTS.com