Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take.
Source: ‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z – Digiday
Generation Alpha – defined as those born after 2010 – plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows.
Source: What to know about Gen Alpha, the new generation influencing travel decisions | PhocusWire