Most consumers fail to recall brands from ads deemed “viewable” by the industry

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research. The study, from Outbrain, casts doubt on the current industry benchmark for viewability, as defined by the Interactive Advertising Bureau (IAB) and the Media Ratings … [Read more…]

Source: Most consumers fail to recall brands from ads deemed “viewable” by the industry | Netimperative – latest digital marketing news

‘Everybody wants to pull dollars away from Google and Facebook’: Lessons from the world’s largest ad conference

As well as expected themes, such as diversity and purpose the two major digital advertising platforms, Google and Facebook, came under scrutiny from the industry, and direct-to-consumer brands said they want to advertise on a range of platforms.

Source: Cannes Lions 2019 trends: Facebook, Google, direct-to-consumer brands

Media fragmentation is annoying consumers | TechCrunch

Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, […]

Source: Media fragmentation is annoying consumers | TechCrunch