Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research. The study, from Outbrain, casts doubt on the current industry benchmark for viewability, as defined by the Interactive Advertising Bureau (IAB) and the Media Ratings … [Read more…]
As well as expected themes, such as diversity and purpose the two major digital advertising platforms, Google and Facebook, came under scrutiny from the industry, and direct-to-consumer brands said they want to advertise on a range of platforms.
Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, […]