Category: Media Trends
Most consumers fail to recall brands from ads deemed “viewable” by the industry
Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research. The study, from Outbrain, casts doubt on the current industry benchmark for viewability, as defined by the Interactive Advertising Bureau (IAB) and the Media Ratings … [Read more…]
These Are 20 of The Top Media Brands Young Sports Fans Pay Attention to
‘Everybody wants to pull dollars away from Google and Facebook’: Lessons from the world’s largest ad conference
As well as expected themes, such as diversity and purpose the two major digital advertising platforms, Google and Facebook, came under scrutiny from the industry, and direct-to-consumer brands said they want to advertise on a range of platforms.
Source: Cannes Lions 2019 trends: Facebook, Google, direct-to-consumer brands
The new dimensions of media: trends for the future
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
Source: Mediatel: Newsline: The new dimensions of media: trends for the future
Brands like HP and Apple try film to reach young consumers who skip commercials
Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
Source: Brands like HP and Apple try film to reach young consumers who skip commercials – Los Angeles Times
Media fragmentation is annoying consumers | TechCrunch
Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, […]
Source: Media fragmentation is annoying consumers | TechCrunch
Why OOH Is the Most Trusted Influencer | MediaVillage
Digital advertising and traditional “influencers” are becoming less trustworthy, especially among #Millennials, while #OOH is gaining consumer confidence.
Source: Why OOH Is the Most Trusted Influencer | MediaVillage
6 YouTube Trends in 2019 for Influencer Marketing
From 5G to Gen Z: What to expect in 2019 | Industry Trends | IBC
As 2018 draws to a close, it’s time to look ahead – and try to pick out some of the likely themes and trends for 2019 in the broadcast and production sectors.
Source: From 5G to Gen Z: What to expect in 2019 | Industry Trends | IBC