The six consumer segments of the US wine market

The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences, behavior, and spending patterns.

Source: The six consumer segments of the US wine market

New Research Study Highlights Motivational Differences of Wine Consumers by Generation – Wine Industry Advisor : Wine Industry Advisor

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Source: New Research Study Highlights Motivational Differences of Wine Consumers by Generation – Wine Industry Advisor : Wine Industry Advisor