A report by industry insight service Wine Intelligence has identified four reasons why UK consumers are drinking less wine, after it revealed that the number of regular wine drinkers has fallen by around one million since 2015.
The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences, behavior, and spending patterns.
As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.