C&R Research says its new study tells us why craft brews have been successful.
Source: This New Study Shows What’s Behind Craft Brew’s Growth
NRN breaks down beer trends by age and sex
Source: What types of beer different consumers go for
A report by industry insight service Wine Intelligence has identified four reasons why UK consumers are drinking less wine, after it revealed that the number of regular wine drinkers has fallen by around one million since 2015.
Source: Four reasons why UK consumers are drinking less wine
The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences, behavior, and spending patterns.
Source: The six consumer segments of the US wine market
More than 1,000 U.S. beer drinkers surveyed say they would pay about $1.30 more for a six-pack of beer if it was produced at a brewery that invests in water conservation or solar power.
Source: Consumers Would Pay More For Environmentally-Friendly Beer : The Salt : NPR
As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.
Source: New Research Study Highlights Motivational Differences of Wine Consumers by Generation – Wine Industry Advisor : Wine Industry Advisor
Americans like their brews, but boosting sales takes some craft.
Source: One brewpub’s strategy to sell more beer
Food and wine pairing has long been a go-to method of upselling. But why limit the strategy to vino? Pernod Ricard UK’s new initiative, Food Glorious Food,
Source: Pernod Ricard pushes food and cocktail matching – Imbibe
As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.
Source: Premiumization impacts labeling materials | 2018-08-21 | Beverage Industry