“Siri, I would like a pizza. Can you find me a pizza take-out in Melbourne city?”

Source: “Siri, I would like a pizza. Can you find me a pizza take-out in Melbourne city?”

6 Reasons Consumers Don’t Own Smart Speakers, and Which Ones Matter

Though smart speaker ownership has grown quickly over the last few years, there are plenty of reasons that people are..

Source: 6 Reasons Consumers Don’t Own Smart Speakers, and Which Ones Matter – Voicebot

1 in 5 consumers have shopped by voice

People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping, according to a new study.

Source: 1 in 5 consumers have shopped by voice | Retail Dive

Voice-assisted shopping appeals to certain consumers

Retailers selling products via voice assistants should target users of one particular operating system.

Source: Survey: Voice-assisted shopping appeals to certain consumers

Just 1 in 7 smart speaker owners regularly uses device to shop online

New research has found that, whilst more than a fifth of smart speaker owners have made a purchase online, only 13% would class themselves as regular users

Source: Just 1 in 7 smart speaker owners regularly uses device to shop online – InternetRetailing

Only 13% shoppers buy regularly via smart speakers as they ‘don’t know how to’

With talks of smart speakers becoming a useful tool to order products, it appears that only a small share of British consumers live up to these expectations

Source: Only 13% shoppers buy regularly via smart speakers as they ‘don’t know how to’ – Tamebay

Marketers allocate only 2% of spend to voice despite consumer uptake

Despite talk of the burgeoning importance of voice tech, marketers still don’t see it as a primary channel, according to research from Bing Ads,

Source: Marketers allocate only 2% of spend to voice despite consumer uptake | The Drum

22 Percent of Comsumers Use Voice to Interact With Their TVs

An additional 30 percent are interested in the technology — but not all age groups embrace voice control.

Source: 22 Percent of Comsumers Use Voice to Interact With Their TVs – Variety

Consumers Find Voice Ads ‘Less Intrusive’ Than Others, According to Adobe Report – Adweek

The new study looks at smart speaker ownership post-holiday season, and what consumers are looking for.

Source: Consumers Find Voice Ads ‘Less Intrusive’ Than Others, According to Adobe Report – Adweek

AppDynamics BrandVoice: Voice Technology Adoption Will Skyrocket – But Only If Performance Keeps Up

Today, the consumer experience is all about instant gratification and information. Patience is no longer a virtue we hold dear. With the rise of innovative voice assistants like Alexa and Siri, we want information almost instantly. In fact, we rely on it.

Source: AppDynamics BrandVoice: Voice Technology Adoption Will Skyrocket – But Only If Performance Keeps Up