Though smart speaker ownership has grown quickly over the last few years, there are plenty of reasons that people are..
Source: 6 Reasons Consumers Don’t Own Smart Speakers, and Which Ones Matter – Voicebot
People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping, according to a new study.
Source: 1 in 5 consumers have shopped by voice | Retail Dive
Retailers selling products via voice assistants should target users of one particular operating system.
Source: Survey: Voice-assisted shopping appeals to certain consumers
New research has found that, whilst more than a fifth of smart speaker owners have made a purchase online, only 13% would class themselves as regular users
Source: Just 1 in 7 smart speaker owners regularly uses device to shop online – InternetRetailing
With talks of smart speakers becoming a useful tool to order products, it appears that only a small share of British consumers live up to these expectations
Source: Only 13% shoppers buy regularly via smart speakers as they ‘don’t know how to’ – Tamebay
Despite talk of the burgeoning importance of voice tech, marketers still don’t see it as a primary channel, according to research from Bing Ads,
Source: Marketers allocate only 2% of spend to voice despite consumer uptake | The Drum