Brands Missing Out on Segments by Misunderstanding Slang

Brands misunderstand slang, imagery and emojis – and the context wrapped around each. And this results in missed opportunities.

Source: Brands Missing Out on Segments by Misunderstanding Slang – NetBase

Do Memes Have a Place in B2B Marketing?

What is meme marketing, and does it have a role in the B2B world?

Source: Do Memes Have a Place in B2B Marketing?

SXSW 2019: Should Brands Use Memes? It’s Debatable | AList

Source: SXSW 2019: Should Brands Use Memes? It’s Debatable | AList

Why 20 Million Young Users Are Sharing These Musical GIFs | Ypulse

Source: Why 20 Million Young Users Are Sharing These Musical GIFs | Ypulse

Relying only on Emojis and photos, could YOBO be Generation-Z’s Foursquare? | TechCrunch

Last month Google rolled out a Maps’ “match” feature which purported to predict how much you’d like a particular place, like a restaurant or bar. The feature uses the data it has on you, such as the backlog of places it knows you’ve visited, and what it can assess as y…

Source: Relying only on Emojis and photos, could YOBO be Generation-Z’s Foursquare? | TechCrunch

WTF? Procter & Gamble applies to the LOL brand and other Internet slang to attract millennials

The company behind the Tide detergent hopes to reach more millennials by coopting the words of Internet slang with the hope that it will increase its positive factor. Procter & Gamble has applied to popular acronyms such as “LOL”, “WTF”, “NBD” and “FML”. Expect to use the terms in liquid soap, dishwashing detergent, hard surface […]

Source: WTF? Procter & Gamble applies to the LOL brand and other Internet slang to attract millennials