Made for Drink eyes authenticity trend with Pipers tie-up

Premium bar snack producer Made for Drink is joining the ranks of small disruptive brands tapping into changing consumer trends.

Source: Made for Drink eyes authenticity trend with Pipers tie-up

Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories

Your customers don’t expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today’s audiences.

Source: Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories

Diageo’s: Authenticity is being true to your brand, not pretending to be craft

Beneath consumers’ interest in all things ‘craft’ is a desire for brands to be authentic, which means it’s less about the size of the business and more about being seen as trustworthy.

Source: Diageo’s: Authenticity is being true to your brand, not pretending to be craft

How boohoo is encouraging consumers to ‘do their thing’ | Mintel.com

We speak to boohoo to learn about their latest #DoYourThing campaign. Read more.

Source: How boohoo is encouraging consumers to ‘do their thing’ | Mintel.com