Premium bar snack producer Made for Drink is joining the ranks of small disruptive brands tapping into changing consumer trends.
Source: Made for Drink eyes authenticity trend with Pipers tie-up
Your customers don’t expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today’s audiences.
Source: Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories
Beneath consumers’ interest in all things ‘craft’ is a desire for brands to be authentic, which means it’s less about the size of the business and more about being seen as trustworthy.
Source: Diageo’s: Authenticity is being true to your brand, not pretending to be craft
We speak to boohoo to learn about their latest #DoYourThing campaign. Read more.
Source: How boohoo is encouraging consumers to ‘do their thing’ | Mintel.com