TECHNOLOGY NRF survey: Consumers mostly interested in tech solutions that make shopping easier Consumers are embracing the use of retail technologies that improve their shopping experience. That’s according to the latest issue of the Consumer View report released by the National Retail Federation.
The fourth edition of ‘The Why? Behind The Dine’ from the full-service sales and marketing provider Acosta and the consumer research firm Technomic released this month reveals 85% of diners decide what to have for dinner the same day they eat it – a level of procrastination that is driving growth of convenient solutions across almost every category by every generation.
Millennial and Gen-Z customers play by a different set of rules and expectations. Driven by technology and an on-demand culture, younger generations of consumers have grown up with media and services that are available at the push of a button, anytime and anyplace.
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.
These drivers of convenience and increasing demand for products and solutions, which help to simplify lifestyles, are having an impact across a number of industries, particularly the highly consumer-dependent FMCG sector. The Nielsen report illustrates that consumers’ grocery and packaged goods product choices are underpinned by their experiences in three areas: shopping, consumption and brand engagement.