TECHNOLOGY NRF survey: Consumers mostly interested in tech solutions that make shopping easier Consumers are embracing the use of retail technologies that improve their shopping experience. That’s according to the latest issue of the Consumer View report released by the National Retail Federation.
Source: NRF survey: Consumers mostly interested in tech solutions that make shopping easier
The fourth edition of ‘The Why? Behind The Dine’ from the full-service sales and marketing provider Acosta and the consumer research firm Technomic released this month reveals 85% of diners decide what to have for dinner the same day they eat it – a level of procrastination that is driving growth of convenient solutions across almost every category by every generation.
Source: Consumer demand for convenience is changing how – and where – they buy food, report finds
A recent June study from Adyen, an end-to-end payments platform, reveals North American customers want convenience above all else.
Millennial and Gen-Z customers play by a different set of rules and expectations. Driven by technology and an on-demand culture, younger generations of consumers have grown up with media and services that are available at the push of a button, anytime and anyplace.
Fifty-five percent of surveyed consumers want to see seasonal items grouped in one area of the store, while a quarter of respondents 18 to 24 years old want popular items at the checkout.
Source: Survey: Convenience is key for grocery shoppers during the holidays | Food Dive
Large grocery stores are rethinking their interior look and layout to provide a small-market feel that copies a smaller neighbourhood feel, observes food columnist Andrew Coppolino.
Source: Walkable grocery shopping on rise as consumers explore options | CBC News
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.
Source: As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience | Street Fight
These drivers of convenience and increasing demand for products and solutions, which help to simplify lifestyles, are having an impact across a number of industries, particularly the highly consumer-dependent FMCG sector. The Nielsen report illustrates that consumers’ grocery and packaged goods product choices are underpinned by their experiences in three areas: shopping, consumption and brand engagement.
Source: New Nielsen report reveals six factors driving consumers’ quest for convenience – Saudi Gazette
There are six key factors driving consumers’ desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.
Source: Six Factors Driving Consumers’ Quest for Convenience
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