Why Consumers Fall In Love With Brands

Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust.

Source: Why Consumers Fall In Love With Brands 02/14/2020

Gamers, white-wine calorie counts, and ‘The Bachelorette’: MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer

Hollis Johnson/Business Insider As millennials and Gen Z ditch beer, MillerCoors is trying to find new ways to win them back. MillerCoors CMO Michelle St. Jacques is presenting the company’s iconic brews in a new light, such as in a recent ad that stated Miller Lite has fewer calories than a glass of white wine.

Source: Gamers, white-wine calorie counts, and ‘The Bachelorette’: MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer

The comfort and chaos of digital content

John Poelking is a Leisure Analyst at Mintel. His passion for live entertainment, movies, television, technology and travel informs his sector knowledge. July 10th, 2019 July 10th, 2019 The wide variety of digital content available to US consumers has opened up the possibilities for what can attract a dedicated audience.

Source: The comfort and chaos of digital content

HBO to launch Netflix rival HBO Max in early 2020

‘Friends’ will be transferring from Netflix to the new HBO streaming service Published 12:42 PM, July 10, 2019 Updated 12:47 PM, July 10, 2019 HBO MAX. Logo from WarnerMedia LOS ANGELES, USA – WarnerMedia will launch its new Netflix rival “HBO Max” in early 2020 after reclaiming the rights to stream its hugely popular television comedy “Friends,” the company said Tuesday, July 9. The new service will enter an increasingly crowded TV streaming marketplace, vying for customers with Netflix, Hulu and Amazon as well as the soon-to-be-launched Disney+, Comcast’s NBCUniversal and Apple’s upcoming product.

Source: HBO to launch Netflix rival HBO Max in early 2020

DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design Get More Ideas With The PSFK Daily Newsletter

Source: DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

Consumers Say “End of the Road” for Volkswagen’s Iconic Beetle

Few cars sparked as much passion in their owners as the Beetle. (AP Photo/Oded Balilty) ASSOCIATED PRESS It’s the end of an era in transportation and design: the final Volkswagen Beetle rolled off the Puebla, Mexico assembly line today .

Source: Consumers Say “End of the Road” for Volkswagen’s Iconic Beetle

Screen size matters: Consumers less attentive to news content on small screens

If you’re getting your news from a smartphone, size matters.

Source: Screen size matters: Consumers less attentive to news content on small screens — ScienceDaily

How the Internet Became Obsessed With a Revlon Hair Dryer

NEW YORK, United States — The story of the hair dryer that conquered the Internet, like so many trends in recent years, begins with a whisper network of well-connected moms. “This Revlon hair dryer is single-handedly taking over the world!