Consumers more likely to share opinions of free web-based products or mobile apps

Consumers are more likely to share their opinions of free web-based products or mobile apps because of feelings of reciprocity toward the producer, according to a new study. The research, published in the Journal of Marketing Research, was conducted by Wen Wen of McCombs School of Business at The University of Texas at Austin, Samuel …

Source: Consumers more likely to share opinions of free web-based products or mobile apps – Market Business News

The No. 1 Reason Consumers Use Mobile Shopping Apps?

A study by research firm Clutch found that f shoppers primarily use mobile e-commerce apps to receive deals and offers exclusive to the app.

Source: The No. 1 Reason Consumers Use Mobile Shopping Apps? A Good Deal – Footwear News

Study: 88% of consumers show ‘appnostic’ mobile behavior

The number of consumers who don’t have an app in mind when they unlock their smartphone has grown in the past few years.

Source: Study: 88% of consumers show ‘appnostic’ mobile behavior | Mobile Marketer

57% Of Customers Use Mobile Apps When Shopping In-Store – MobileAppDaily

Yes Marketing conducted a new study on 1000 customers and found the influence of retail mobile apps on everyday in-store shopping. Read more about the findings.

Source: 57% Of Customers Use Mobile Apps When Shopping In-Store – MobileAppDaily

2018 Bank of America Trends in Consumer Mobility Report

Explore the latest mobility market trends and changes in consumer behavior. See how mobile technology is changing how Americans communicate, build relationship and manage their finances – and what it may mean for the future of banking.

Source: 2018 Bank of America Trends in Consumer Mobility Report

This Startup Is Selling Out Its Oddly Satisfying Events | Ypulse

Source: This Startup Is Selling Out Its Oddly Satisfying Events | Ypulse

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

High user ratings and low prices are often thought to be universally good for app promotion, but a new Journal of Marketing Study shows that customers in different countries respond differently to these metrics.