Consumers are more likely to share their opinions of free web-based products or mobile apps because of feelings of reciprocity toward the producer, according to a new study. The research, published in the Journal of Marketing Research, was conducted by Wen Wen of McCombs School of Business at The University of Texas at Austin, Samuel …
Source: Consumers more likely to share opinions of free web-based products or mobile apps – Market Business News
A study by research firm Clutch found that f shoppers primarily use mobile e-commerce apps to receive deals and offers exclusive to the app.
Source: The No. 1 Reason Consumers Use Mobile Shopping Apps? A Good Deal – Footwear News
The number of consumers who don’t have an app in mind when they unlock their smartphone has grown in the past few years.
Source: Study: 88% of consumers show ‘appnostic’ mobile behavior | Mobile Marketer
Yes Marketing conducted a new study on 1000 customers and found the influence of retail mobile apps on everyday in-store shopping. Read more about the findings.
Source: 57% Of Customers Use Mobile Apps When Shopping In-Store – MobileAppDaily
Explore the latest mobility market trends and changes in consumer behavior. See how mobile technology is changing how Americans communicate, build relationship and manage their finances – and what it may mean for the future of banking.
Source: 2018 Bank of America Trends in Consumer Mobility Report
High user ratings and low prices are often thought to be universally good for app promotion, but a new Journal of Marketing Study shows that customers in different countries respond differently to these metrics.
Source: App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?