Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust.
Category: Brands
Gamers, white-wine calorie counts, and ‘The Bachelorette’: MillerCoors CMO reveals how the company is trying to win over drinkers as millennials and Gen Z ditch beer
DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials
PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design Get More Ideas With The PSFK Daily Newsletter
Source: DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
At the top of the year, we predicted that the growth of social commerce, the evolution of influencer marketing and changes to the augmented reality landscape would be some of the trends that shaped mobile marketing this year. By that measure, we got it right, thanks to developments like the debut of Instagram’s native checkout, Burger King’s “ad-burning” in AR or Sony’s use of influencers on TikTok.
Source: From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Consumers Say “End of the Road” for Volkswagen’s Iconic Beetle
Few cars sparked as much passion in their owners as the Beetle. (AP Photo/Oded Balilty) ASSOCIATED PRESS It’s the end of an era in transportation and design: the final Volkswagen Beetle rolled off the Puebla, Mexico assembly line today .
Source: Consumers Say “End of the Road” for Volkswagen’s Iconic Beetle
How the Internet Became Obsessed With a Revlon Hair Dryer
NEW YORK, United States — The story of the hair dryer that conquered the Internet, like so many trends in recent years, begins with a whisper network of well-connected moms. “This Revlon hair dryer is single-handedly taking over the world!
Source: How the Internet Became Obsessed With a Revlon Hair Dryer
This Brand Could Benefit From Nike’s and Adidas’ Missteps
Under Armour
Source: This Brand Could Benefit From Nike’s and Adidas’ Missteps
How (and why) flavored water brand Hint is expanding into sunscreen and deodorant
The company’s chief executive says the scrappy indie challenger to beverage megabrands hasn’t abandoned its roots.
Source: How (and why) flavored water brand Hint is expanding into sunscreen and deodorant | AdAge
9 Examples of Brands Doing Brand Publishing Well
These nine companies have built brand publishing businesses that have set them apart as category leaders within their industries. Here’s how they did it and what it means for content marketers.
Kim Kardashian’s new ‘Kimono’ brand is getting a lot of backlash
People are not happy.
Source: Kim Kardashian’s new ‘Kimono’ brand is getting a lot of backlash
NewBusinessInsights 