Hollis Johnson/Business Insider As millennials and Gen Z ditch beer, MillerCoors is trying to find new ways to win them back. MillerCoors CMO Michelle St. Jacques is presenting the company’s iconic brews in a new light, such as in a recent ad that stated Miller Lite has fewer calories than a glass of white wine.
PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design Get More Ideas With The PSFK Daily Newsletter
At the top of the year, we predicted that the growth of social commerce, the evolution of influencer marketing and changes to the augmented reality landscape would be some of the trends that shaped mobile marketing this year. By that measure, we got it right, thanks to developments like the debut of Instagram’s native checkout, Burger King’s “ad-burning” in AR or Sony’s use of influencers on TikTok.
Few cars sparked as much passion in their owners as the Beetle. (AP Photo/Oded Balilty) ASSOCIATED PRESS It’s the end of an era in transportation and design: the final Volkswagen Beetle rolled off the Puebla, Mexico assembly line today .
NEW YORK, United States — The story of the hair dryer that conquered the Internet, like so many trends in recent years, begins with a whisper network of well-connected moms. “This Revlon hair dryer is single-handedly taking over the world!
The company’s chief executive says the scrappy indie challenger to beverage megabrands hasn’t abandoned its roots.