Creating the Ultimate Consumer Experience

The new report concludes a good consumer experience helps to set brands apart.

Source: Creating the Ultimate Consumer Experience: Verizon Survey | Credit Union Times

Rioja producer Ramón Bilbao takes inspiration from spirits to draw in new consumers

As one of its best-selling wine labels celebrates its 20th anniversary this year, Rioja producer Ramon Bilbao is taking inspiration from the world of spirits to bring in a younger audience.

Source: Rioja producer Ramón Bilbao takes inspiration from spirits to draw in new consumers

Older, younger consumers shop brick-and-mortar differently

Customer expectations of the in-store experience depend on whether they are older or younger than 38.

Source: Survey: Older, younger consumers shop brick-and-mortar differently

73% of consumers trust brands more after experiencing them live

Set CreativeThe survey reveals that 44% of UK and US adults have increased their time spent on attending live events or new experiences in the last two years

Source: 73% of consumers trust brands more after experiencing them live | Conference News

Glossier wants to be the happiest place on Earth | The Outline

I went to Glossier’s new “Adult Disneyland” flagship store. It was wild.

Source: Glossier wants to be the happiest place on Earth | The Outline

Consumers prefer experiences to material items, study finds – Verdict Retail

Source: Consumers prefer experiences to material items, study finds – Verdict Retail