Hi, Welcome to BIG, a newsletter about the politics of monopoly. If you’d like to sign up, you can do so here. Or just read on… Today I’m going to write about podcasting, with some observations on how a media market that is far healthier than online publishing functions. But first, a quick update on
Source: Will Spotify Ruin Podcasting? – BIG by Matt Stoller
Podcasts now represent almost 10 percent of audio listening among millennials, with podcasts replacing online video as a daytime escape.
Source: New Study Finds Rise in Podcast Listening | Billboard
Podcast ad placement is ideal for advertisers because listeners feel a strong sense of engagement,
Source: Advertisers flock to podcasts as medium grows – Bizwomen
Much of what we’re seeing with podcasts rings true to the rise of social media mavens.
Source: Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies – Adweek