Podcasts now represent almost 10 percent of audio listening among millennials, with podcasts replacing online video as a daytime escape.
Source: New Study Finds Rise in Podcast Listening | Billboard
Podcast ad placement is ideal for advertisers because listeners feel a strong sense of engagement,
Source: Advertisers flock to podcasts as medium grows – Bizwomen
Much of what we’re seeing with podcasts rings true to the rise of social media mavens.
Source: Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies – Adweek