As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in.
Source: Sounding Off: Do consumers want a travel subscription? Maybe… | PhocusWire
Immediate. Personal. Conversational. Mobile messaging has long been the preferred way for people to connect with friends and family. Now it’s transforming communications between travel businesses and their consumers too.
Source: Conversational commerce and the travel industry: it’s time to say hello | PhocusWire
Millennials become the biggest market for luxury liners as they share holiday moments using onboard wifi
Source: Why cruises float the boats of the Instagram generation | Travel | The Guardian
The web was supposed to make booking travel easier, faster and more accessible – but the reality is somewhat different, according to research.
Source: Frustration with online travel booking continues as consumers consult more sites | PhocusWire
New research found recently that 77 per cent of young parents aged 16-34 say they are interested in taking multi-generational holidays
Source: INSIGHT: Capitalise on the rise of the multi-generational holiday – Boutique Hotelier
The best bang for the consumer’s buck has encountered a little fog. A new study by J.D. Power shows that traditional airlines’ (Delta, United, American, Al
Source: The line between low-cost airlines and traditional carriers is getting blurry
There is an array of consumers taking luxurious vacations who might change the way you imagine the modern luxe traveler.
Source: Council Post: Modern Luxe Traveler: Consumer Segments That Are Changing The Game
In the year 2020, one short year from now, the oldest millennials will turn 40, a milestone birthday. This means that millennials, currently the most significant consumer demographic, have been booking hotels stays for nearly 20 years.
Source: Generation AI – How Hotels Are Adapting to the Demands of More Millennial Guests | By Raj Singh – Hospitality Net