Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them – Adweek

Only 13.6 percent of consumers say they open all marketing emails.

Source: Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them – Adweek

Study: Consumers Prefer Email For Complaining To Brands

Serenova finds 77% of consumers have had a bad brand experience in the last year. In addition, 62% won’t purchase again from an offending brand.

Source: Study: Consumers Prefer Email For Complaining To Brands 02/28/2019

5 Email Marketing Trends to Watch out for in 2019 | MMO mastermind

If your New Year’s resolution for 2019 is to boost your revenue, you need to bump up your email marketing. Email marketing isn’t dead. In fact, by 2020 email will be used by 3 billion people, that’s almost half of the world’s population. And with new technology, email marketing is only getting better. But if you want to take advantage of new email marketing tips and tricks, you need to keep up-to-date with the trends. Consumers get a ton of emails in their inboxes — 10, 20, even 30 a day — and if your business’s emails are out of date and out of touch, consumers will pass you up in favor of a company whose emails are more current. So, what can you do to your email marketing next year that will help you beat the competition and capture the attention of consumers? Let’s take a little look into […]

Source: 5 Email Marketing Trends to Watch out for in 2019 | MMO mastermind

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Source: Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload