Serenova finds 77% of consumers have had a bad brand experience in the last year. In addition, 62% won’t purchase again from an offending brand.
If your New Year’s resolution for 2019 is to boost your revenue, you need to bump up your email marketing. Email marketing isn’t dead. In fact, by 2020 email will be used by 3 billion people, that’s almost half of the world’s population. And with new technology, email marketing is only getting better. But if you want to take advantage of new email marketing tips and tricks, you need to keep up-to-date with the trends. Consumers get a ton of emails in their inboxes — 10, 20, even 30 a day — and if your business’s emails are out of date and out of touch, consumers will pass you up in favor of a company whose emails are more current. So, what can you do to your email marketing next year that will help you beat the competition and capture the attention of consumers? Let’s take a little look into […]