According to FMI’s latest report, the demographic saw the largest e-commerce increase among generations, but millennials are still the biggest buyers of groceries online.
Source: Gen X shifts to grocery shopping online | Grocery Dive
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
Source: Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
Despite all the doomsayers out there heralding the end of the wine industry as we know it if producers and importers don’t change their ways, there is more being done by industry leaders to understand consumers than they are given credit for.
Source: In Its Quest For Millennials, Has The Wine Industry Ignored Generation X?
The latest: They’ve saved the same amount for retirement as millennials have — despite being way older
Source: All the ways Gen X is financially wrecked
What managers, leaders, and HR departments need to know about the generation taking over American workplaces.
Source: What You Need to Know About Generation X (You Heard Me Correctly) | Inc.com
Generation X Is Struggling to Save For Retirement Only 55 percent of Gen X believe they’ll be able to retire comfortably, lower than other generations.
Source: Generation X Is Struggling to Save For Retirement – Debt.com
It’s official, Facebook is no longer the “cool” platform among teens in the US. What once used to be an…
Source: Teens Say Goodbye to Facebook as Baby Boomers, Gen X Flock to the Platform – VideoInk
The emerging affluent is an appealing consumer class to many financial service providers. In fact, this demographic is poised to be a game changer for the industry, says AXA Affin Life Insurance Bhd CEO Rohit Chandrasekharan Nambiar.
Source: Insurance: Targeting the emerging affluent | The Edge Markets