Treat or trick: how do you feel sharing fitness data with insurance companies?

Is this the beginning of a major trend? And, more importantly, how do consumers feel about being “persuaded” into fitness tracker-based insurance policies? In a study conducted with my colleague Professor Stefanie Paluch at RWTH University in Germany, we investigated people’s perceptions of fitness tracker-based insurance policies.

Source: Treat or trick: how do you feel sharing fitness data with insurance companies?