The online survey from Label Insight asked 1,000 adults which loosely regulated claims would be more likely to influence their choices.
Source: Survey: 53% of consumers motivated to purchase by ‘natural’ claim | Food Dive
Here’s what operators should know about the diners who are looking for clean-label menu items.
Source: What does ‘clean label’ mean to consumers?
Currently organizations are facing tremendous challenges when it comes to providing trust in supply chains; which are increasingly more…
Source: The future is transparent — taking back control over hidden costs of opaque supply chains
Consumers are increasingly demanding transparency that goes beyond traditional label information and see it as a way to have a closer connection with their food, according to a consumer report by the Food Marketing Institute (FMI) and Label Insight.
Source: How are consumers thinking about transparency? FMI and Label Insight explain
Manufacturers that ignore transparency could risk losing customer loyalty, trust and awareness as shoppers direct their attention to competitors.
Source: Clean labels are more important than brand, study finds | Food Dive
Fresh consumer research demonstrates the ongoing importance of the clean label trend and suggests that the ingredients list trumps both the brand and product description in motivating purchase.
Source: Consumers care more about ingredients than brand: Survey