The online survey from Label Insight asked 1,000 adults which loosely regulated claims would be more likely to influence their choices.
Source: Survey: 53% of consumers motivated to purchase by ‘natural’ claim | Food Dive
Here’s what operators should know about the diners who are looking for clean-label menu items.
Source: What does ‘clean label’ mean to consumers?
Currently organizations are facing tremendous challenges when it comes to providing trust in supply chains; which are increasingly more…
Source: The future is transparent — taking back control over hidden costs of opaque supply chains
Consumers are increasingly demanding transparency that goes beyond traditional label information and see it as a way to have a closer connection with their food, according to a consumer report by the Food Marketing Institute (FMI) and Label Insight.
Source: How are consumers thinking about transparency? FMI and Label Insight explain
Manufacturers that ignore transparency could risk losing customer loyalty, trust and awareness as shoppers direct their attention to competitors.
Source: Clean labels are more important than brand, study finds | Food Dive
Fresh consumer research demonstrates the ongoing importance of the clean label trend and suggests that the ingredients list trumps both the brand and product description in motivating purchase.
Source: Consumers care more about ingredients than brand: Survey
Chipotle will build on the early days of its sustainable-food initiatives with an accelerator designed to help growth-stage food industry innovators grow and scale. It’s the next step in the brand’s Food With Integrity mission.
Source: How Chipotle Plans To Feed Consumers’ Growing Craving For Sustainable Food
Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address “the naturalness concern.”
Source: Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study – Faunalytics
Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts.
Source: How Much Will Consumers Pay For Clean Meat? – Faunalytics