Survey: 53% of consumers motivated to purchase by ‘natural’ claim | Food Dive

The online survey from Label Insight asked 1,000 adults which loosely regulated claims would be more likely to influence their choices.

Source: Survey: 53% of consumers motivated to purchase by ‘natural’ claim | Food Dive

What does ‘clean label’ mean to consumers?

Here’s what operators should know about the diners who are looking for clean-label menu items.

Source: What does ‘clean label’ mean to consumers?

The future is transparent — taking back control over hidden costs of opaque supply chains

Currently organizations are facing tremendous challenges when it comes to providing trust in supply chains; which are increasingly more…

Source: The future is transparent — taking back control over hidden costs of opaque supply chains

How are consumers thinking about transparency? FMI and Label Insight explain

Consumers are increasingly demanding transparency that goes beyond traditional label information and see it as a way to have a closer connection with their food, according to a consumer report by the Food Marketing Institute (FMI) and Label Insight.

Source: How are consumers thinking about transparency? FMI and Label Insight explain

Clean labels are more important than brand, study finds | Food Dive

Manufacturers that ignore transparency could risk losing customer loyalty, trust and awareness as shoppers direct their attention to competitors.

Source: Clean labels are more important than brand, study finds | Food Dive

Consumers care more about ingredients than brand: Survey

Fresh consumer research demonstrates the ongoing importance of the clean label trend and suggests that the ingredients list trumps both the brand and product description in motivating purchase.

Source: Consumers care more about ingredients than brand: Survey

Food freshness, transparency increasingly key to many consumers

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Source: Food freshness, transparency increasingly key to many consumers

How Chipotle Plans To Feed Consumers’ Growing Craving For Sustainable Food

Chipotle will build on the early days of its sustainable-food initiatives with an accelerator designed to help growth-stage food industry innovators grow and scale. It’s the next step in the brand’s Food With Integrity mission.

Source: How Chipotle Plans To Feed Consumers’ Growing Craving For Sustainable Food

Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study – Faunalytics

Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address “the naturalness concern.”

Source: Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study – Faunalytics

How Much Will Consumers Pay For Clean Meat? – Faunalytics

Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts.

Source: How Much Will Consumers Pay For Clean Meat? – Faunalytics