The ‘better for me'” category is growing faster than other brewery products. And what about non-alcoholic gin?
Source: Healthy beers flying off shelves at millennials’ demand | The National Business Review
The prospect of ‘healthy alcohol’ may sound like an oxymoron, given new global health warnings about alcohol consumption. But, alcohol companies are doubling down on efforts to ameliorate health concerns with a new generation of healthy alcohol, and the segment looks set to be a major new trend for 2019.
Source: ‘Healthy alcohol – the trend to watch in 2019? – NPD trends | Beverage Industry Analysis | just-drinks