Digital customer experience is a critical part of business success. It’s up to the brand to ensure consumers’ experiences on their digital platforms are flawless or they risk brand loyalty, and worse, revenue.
Source: Study: Where Consumers Reach a Digital Boiling Point With Brands
Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. It’s just one of the key findings
Source: Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service
Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they
Source: 79% of UK consumers will switch brand if trust breaks down – Directors’ Club Newswire
Consumers are creatures of habit – so what makes them decide to abandon brands they’ve supported for years?
Source: Why Customers Abandon Legacy Brands
Some loyalty program perks are more popular than others.
Source: Survey reveals the best perks to build consumer loyalty
Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.
Source: Study: 75% of consumers want more rewarded content like videos, surveys | Marketing Dive
Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.
Source: Expectations around brand trust jump 250% year-over-year, study finds | Marketing Dive
Over the last year, consumer trust has taken a beating over recent privacy and data security nightmares. In turn, consumers’ expectations for trust has inc
Source: New consumer loyalty study shows consumers expect more from brands