Five ways Amazon is making it easier for customers to buy on Prime Day

One of the biggest days of Amazon’s year is fast approaching. The UK’s largest online retailer, ranked Elite in IRUK Top500 research, is gearing up for its own Prime Day deals event, which this year is extended to two days, starting at 00.01am on July 15. This is effectively Amazon’s homegrown peak trading day – and peak trading can often provide useful pointers as to how the the way consumers want to buy is changing

Source: Five ways Amazon is making it easier for customers to buy on Prime Day – InternetRetailing

Tastemaker brands have one big edge over Amazon

They can inspire online in a way that a utilitarian site like Amazon’s can’t. Tastemaker brands can offer a signature brand experience, magnified by relevant personalization techniques that provide intelligent recommendations based on every click or swipe of the visitor journey. They can inspire online in a way that a utilitarian site like Amazon’s can’t. Tastemaker brands can offer a signature brand experience, magnified by relevant personalization techniques that provide intelligent recommendations based on every click or swipe of the visitor journey.

Source: Tastemaker brands have one big edge over Amazon

Cheap and cheerful: why there’s more to Primark’s success than you thought

While Debenhams and LK Bennett go to the wall, sales are up at Britain’s most popular fashion retailer. But it’s not all down to price …

Source: Cheap and cheerful: why there’s more to Primark’s success than you thought | Business | The Guardian

Mobile Coupons Entice Two-thirds of Consumers

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations. Mobile shopping will continue to grow as 41% of consumers in a BRP consumer study indicate they plan to increase their shopping frequency on a phone or tablet in the next 24 months. Shopping via a phone is just…