Hotel customers are today documenting every micro-moment of their journey. Do you listen, measure and scale every micro-moment of the customer journey? When you are trying to prove the value of Social Media Marketing to
Source: Why Hotels Need to Considering Measure and Scale every Micro-Moment of the Customer Journey
Are you giving your consumers what they want? Learn what online shoppers want and how you can provide it.
Source: What Online Shoppers Want (& How You Can Provide It) [Infographic]
A report on page speed revealed nearly 70% of consumers say a website’s loading time affects their willingness to buy.
Source: Nearly 70% of Consumers Say Page Speed Impacts Their Purchasing Decisions – Search Engine Journal
People who watch lots of content on Netflix, Hulu, and other streaming services also see more movies in theaters.
Source: Streaming Services Aren’t Killing Movie Theaters – Variety
89 Degrees shares Consumer Perceptions of the Digital Experience report, showing how US, Canadian marketers can improve digital engagement.
Source: 89 Degrees Survey Report: Consumer Perceptions of the Digital Experience | Business Wire
The rise of digital and online consumers is pushing brands in the region to pick up the pace of change.
Source: Winning today’s ‘always on, on demand’ consumer generation | Digital News Asia
New research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey.
Source: Online customer behavior in 2018: Where consumers browse and purchase – ClickZ
Fully conversant with the digital space and accustomed to dynamic user experiences, mobile creative for these groups must be relevant and flexible.
Source: New Research: Millennials And Gen Z Are Telling Advertisers About Mobile Ads That Work
Although the popularity of shopping via digital channels has become increasingly popular, shopping in-store continues to be an important component of the purchase process. Consumers are still opting for in-store purchases over online, however, when repeat purchases are made, consumers tend to shift
Source: Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 | LSA Insider
White-collar workers feel instant messaging has improved most in the last five years, followed by email.
Source: A Deeper Dive: What The Adobe Survey Says About Consumers And Email 08/22/2018