Brands are excited about chatbots. Why aren’t consumers?

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction.

Source: Brands are excited about chatbots. Why aren’t consumers?

AI Chatbots: Companies Love Them; Consumers, Not So Much…

As natural language technology improves, it will be able to answer more questions in a way that will provide trust to the people using the chatbots. To get humans to trust chatbots is going to take a larger focus than just one on AI.

Source: AI Chatbots: Companies Love Them; Consumers, Not So Much…

Study: 80 percent of consumers positive about chatbots | Hotel Management

Despite the upbeat attitude, 59 percent of respondents are not interested in using the technology.

Source: Study: 80 percent of consumers positive about chatbots | Hotel Management

Study: 40% of consumers are interested in branded chatbots | Mobile Marketer

Uberall’s data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.

Source: Study: 40% of consumers are interested in branded chatbots | Mobile Marketer