The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research. Bustle Digital Group has conducted influencer research looking at public attitudes to influencers/influence in a survey of 1500 female UK consumers, finding that the Love Island effect isn’t … [Read more…]
Category: TV
Younger Germans more interested in personalized TV suggestions
Source: Four trends in the TV landscape to tune into this year
Amanda Turnbull, vice president and general manager of Discovery in Africa and the Middle East shares the latest media trends she’s watching right now
Source: Four trends in the TV landscape to tune into this year | Screen Africa
The future of TV. Interactive, connected, and…ad free?
When we talk about the future of TV, we need to first make it clear what we’re talking about. Is it a piece of hardware in a living room or video content that can be streamed on any device?
Source: The future of TV. Interactive, connected, and…ad free? | The Drum
New survey finds Netflix original programming is better than HBO’s
The day after HBO aired the long-awaited series finale of Game of Thrones, Morgan Stanley released the results of research that may give the premium cable network pause. Now that the fantasy series…
Source: New survey finds Netflix original programming is better than HBO’s – BGR
After the finale, ‘Game of Thrones’ fans could give HBO a rude awakening
The battle for streaming subscriptions is fierce, just like the power plays on ‘Game of Thrones.’
Source: After the finale, ‘Game of Thrones’ fans could give HBO a rude awakening – MarketWatch
10.7 million people may skip work for the ‘Game of Thrones’ finale
An estimated 10.7 million American workers will skip work Sunday night or Monday to watch the series finale of Game of Thrones, according to a new poll by the Workforce Institute at Kronos.
Source: 10.7 million people may skip work for the ‘Game of Thrones’ finale
Winter is coming for HBO NOW subscriber growth
Fan reaction to Game of Thrones’ final season may be mixed, but the show has been undeniably good for HBO’s network — and for its over-the-top streaming service, HBO NOW. The Season 8 premiere drew in 11.8 million live viewers and 17.4 million viewers across all platforms on the day of airing, as well as […]
Source: Winter is coming for HBO NOW subscriber growth | TechCrunch
Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to television advertising. But let’s not lose sight of the true value of the medium.
Source: Rethinking TV attribution: The full-funnel approach | AdAge
Subaru extends new ads with tie-ins for popular TV shows | Marketing Dive
The push behind the Forester includes an integration on CBS’ “Life in Pieces” and a content series with talent from the TBS and TNT show “Miracle Workers.”
Source: Subaru extends new ads with tie-ins for popular TV shows | Marketing Dive
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