The Love Island effect: Influencer ROI ‘is more theatre than reality’ 

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research. Bustle Digital Group has conducted influencer research looking at public attitudes to influencers/influence in a survey of 1500 female UK consumers, finding that the Love Island effect isn’t … [Read more…]

Source: The Love Island effect: Influencer ROI ‘is more theatre than reality’ | Netimperative – latest digital marketing news