The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research. Bustle Digital Group has conducted influencer research looking at public attitudes to influencers/influence in a survey of 1500 female UK consumers, finding that the Love Island effect isn’t … [Read more…]
Fan reaction to Game of Thrones’ final season may be mixed, but the show has been undeniably good for HBO’s network — and for its over-the-top streaming service, HBO NOW. The Season 8 premiere drew in 11.8 million live viewers and 17.4 million viewers across all platforms on the day of airing, as well as […]
The advent of data-driven practices has brought the sensibilities of digital to television advertising. But let’s not lose sight of the true value of the medium.