Nine million. That’s how many icy-cold, sugary-sweet Slurpees the convenience store 7-Eleven will give away to US customers today. The annual Free Slurpee Day tradition began in 2002, a brilliant marketing move that has made July 11th (7-11 in US notation) the store’s busiest day of the year.
The functional beverage market is booming – to a projected $208 billion by 2024 . If the term “functional beverage” sounds new, that’s because it is. The recent legalization of cannabis across much of the U.S., the proliferation of CBD hemp products, the rise of (mostly) sober millennials in search of delicious mocktails , and growing health consciousness among increasingly savvy and epicurean consumers has carved a space for drinks that generate a (health beneficial) buzz beyond sugar and alcohol.
The UK company, which has been making natural botanically brewed drinks for more than 100 years, is confident that the premiumization of the drinks category is here to stay – ‘and, indeed, go from strength to strength’. Consumers continue to crave higher-quality options, while craft is still a craze.
She focused on herbal blends for health and wellbeing, starting with her first product, Complexion, which is still made with red clover, nettle, dandelion leaf, calendula and burdock. “All the different teas that have evolved over the years have a different purpose,” says Hilbert.