Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.
Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ , a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has
The drumbeat of distrust is rising for online retail. Whereas shoppers have relied heavily on product reviews, they now lean on something new: pictures.
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn. A growing litany of exposés by news organizations about how these platforms are riddled with bots, fake followers and fake accounts and more. All of […]
Most brands create a social media presence to build trust and foster a sense of familiarity with their target audience. Unfortunately, according to the Edelman Trust Barometer 2018, these efforts appear to be backfiring.
Consumers have latched on to the words “open” and “transparency,” especially when hearing and learning about technology they don’t fully understand. Some 80% believe companies should tell consumershow and when they use AI, yet only 67% are somewhat familiar with the term.