Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.
Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ , a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has
The drumbeat of distrust is rising for online retail. Whereas shoppers have relied heavily on product reviews, they now lean on something new: pictures.
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn. A growing litany of exposés by news organizations about how these platforms are riddled with bots, fake followers and fake accounts and more. All of […]