Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online

Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.

Source: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online

Survey: Amazon is the company most folks trust with their personal data (Apple is third) — Apple World Today

Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ , a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has

Source: Survey: Amazon is the company most folks trust with their personal data (Apple is third) — Apple World Today

Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge | The Beauty Influencers

It seems like social media platforms can’t catch a break.  Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn. A growing litany of exposés by news organizations about how these platforms are riddled with bots, fake followers and fake accounts and more.  All of […]

Source: Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge | The Beauty Influencers