Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority
Source: Study: Consumers hold brands responsible for questionable content |
Category: Digital Trust
Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy.
Source: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
Why digital trust matters in the IoT
As IoT adoption continues to rise, business success in the world of connected devices depends on building digital trust with consumers
Study: U.S. Consumers Are Limiting Digital Activities
A new study from Dentsu Aegis finds that nearly half of U.S. consumers (45%) have taken steps in the past year to shrink their digital footprint.
Source: Study: U.S. Consumers Are Limiting Digital Activities 04/04/2019
Survey: Amazon is the company most folks trust with their personal data (Apple is third) — Apple World Today
Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ , a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has
A Retail Dilemma: Consumers Believe In Pictures As Digital Trust Declines
The drumbeat of distrust is rising for online retail. Whereas shoppers have relied heavily on product reviews, they now lean on something new: pictures.
Source: A Retail Dilemma: Consumers Believe In Pictures As Digital Trust Declines
Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge | The Beauty Influencers
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn. A growing litany of exposés by news organizations about how these platforms are riddled with bots, fake followers and fake accounts and more. All of […]
Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies
Most brands create a social media presence to build trust and foster a sense of familiarity with their target audience. Unfortunately, according to the Edelman Trust Barometer 2018, these efforts appear to be backfiring.
Source: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies
Consumers Expect Brands to Be Open and Honest on Social Media – eMarketer
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
Source: Consumers Expect Brands to Be Open and Honest on Social Media – eMarketer
Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords 06/22/2018
Consumers have latched on to the words “open” and “transparency,” especially when hearing and learning about technology they don’t fully understand. Some 80% believe companies should tell consumershow and when they use AI, yet only 67% are somewhat familiar with the term.
Source: Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords 06/22/2018
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