Zoovu, the leading AI conversational marketing platform, today announced the results of its newest research study, exploring the experiences of 1,000 U.S. consumers who are in search of the latest … Continue Reading →
Plus, 72% of executives say artificial intelligence and machine-learning technology are essential or important to executing their personalization strategy, according to a survey conducted by Forbes Insights and Arm Treasure Data.
For years, we’ve been hyping the capabilities of personalized ads but to date the reality has failed to lived up to the promise. As consumers increasingly take control over the way they are being targeted, brands may even start paying the most appropriate audiences for their attention.
According to a YouGov survey, 26 percent of Americans have purchased a personalized product, also known as customization, either for themselves or someone else. Do you see customization reaching another level in the years ahead or will it likely remain a niche offering for many retailers?