Zoovu, the leading AI conversational marketing platform, today announced the results of its newest research study, exploring the experiences of 1,000 U.S. consumers who are in search of the latest … Continue Reading →
Source: Amazon Prime Day Shoppers Seek Less Choice, More Personalization – Multichannel Merchant
Plus, 72% of executives say artificial intelligence and machine-learning technology are essential or important to executing their personalization strategy, according to a survey conducted by Forbes Insights and Arm Treasure Data.
How do consumers really feel about ads which track their online behaviors and re-target them across the web? Check out this new report.
Source: How Consumers Really Feel About Ad Personalization [Infographic] | Social Media Today
For years, we’ve been hyping the capabilities of personalized ads but to date the reality has failed to lived up to the promise. As consumers increasingly take control over the way they are being targeted, brands may even start paying the most appropriate audiences for their attention.
Find out where these ideas for different tastes come from and how they make it onto the shelf.
Source: From eucalyptus toothpaste to a brew for the flu: tailoring products to different tastes | GSK
Buyers appreciate when they’re personally addressed by brands.
According to a YouGov survey, 26 percent of Americans have purchased a personalized product, also known as customization, either for themselves or someone else. Do you see customization reaching another level in the years ahead or will it likely remain a niche offering for many retailers?
Source: Study: Customization becoming more commonplace – RetailWire
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