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Category: Customization

Amazon Prime Day Shoppers Seek Less Choice, More Personalization 

Zoovu, the leading AI conversational marketing platform, today announced the results of its newest research study, exploring the experiences of 1,000 U.S. consumers who are in search of the latest … Continue Reading →

Source: Amazon Prime Day Shoppers Seek Less Choice, More Personalization – Multichannel Merchant

newbusinessinsights Consumers, Customization Leave a comment July 2, 2019 0 Minutes

How personalization boosts retailers’ sales

Plus, 72% of executives say artificial intelligence and machine-learning technology are essential or important to executing their personalization strategy, according to a survey conducted by Forbes Insights and Arm Treasure Data.

Source: How personalization boosts retailers’ sales

newbusinessinsights Business, Consumers, Customization, Retail, Retail Trends Leave a comment June 7, 2019 0 Minutes

How Consumers Really Feel About Ad Personalization 

How do consumers really feel about ads which track their online behaviors and re-target them across the web? Check out this new report.

Source: How Consumers Really Feel About Ad Personalization [Infographic] | Social Media Today

newbusinessinsights Consumers, Customization Leave a comment May 31, 2019 0 Minutes

Will personalization ever truly fly? 

For years, we’ve been hyping the capabilities of personalized ads but to date the reality has failed to lived up to the promise. As consumers increasingly take control over the way they are being targeted, brands may even start paying the most appropriate audiences for their attention.

Source: Will personalization ever truly fly? | AdAge

newbusinessinsights Consumers, Customization Leave a comment May 29, 2019 0 Minutes

Brands know they need to personalize — but many haven’t figured out how

Source: Brands know they need to personalize — but many haven’t figured out how

newbusinessinsights Consumers, Customization Leave a comment April 7, 2019 0 Minutes

From eucalyptus toothpaste to a brew for the flu: tailoring products to different tastes | GSK

Find out where these ideas for different tastes come from and how they make it onto the shelf.

Source: From eucalyptus toothpaste to a brew for the flu: tailoring products to different tastes | GSK

newbusinessinsights Consumers, Customization Leave a comment March 19, 2019 0 Minutes

How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays – Adweek

Buyers appreciate when they’re personally addressed by brands.

Source: How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays – Adweek

newbusinessinsights Consumers, Customization Leave a comment November 20, 2018 0 Minutes

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