Q&A: Why YouTube is the most intimate brand among Millennials (Includes interview)

YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM’s Brand Intimacy 2019 Study. Rina Plapler, partner at MBLM reveals more about the trends and brand intimacy in general.

Source: Q&A: Why YouTube is the most intimate brand among Millennials (Includes interview)

4 trends that will shape video advertising in 2019 | The Drum

For brand marketers, video continues to be the most important story in media. Audience behavior is evolving rapidly across generations, and consumers now watch more than eight hours of online content every week, according toThe State of Online Video 2018 report by Limelight Networks.

Source: 4 trends that will shape video advertising in 2019 | The Drum