“With moment marketing, we compete with everyone.”

When does a condom compete with a digestive and a taxi app? When all want to pun on the same event on social media. We spoke to Shradha Agarwal, COO, Grapes Digital that’s big on this style. We couldn’t help notice a considerable rise in the way brands are attempting to leverage topical, time-sensitive and responsive communication as a way of driving engagement and social media reach.

Source: “With moment marketing, we compete with everyone.”

Why An Aging Population Means Healthcare Customer Experience Must Adapt

The aging population is the largest on record and the healthcare industry must adapt. Photographer: Tomohiro Ohsumi/Bloomberg BLOOMBERG NEWS America is getting older, and the healthcare system is buckling under the pressure. The double whammy of people generally living longer and the massive Baby Boomer generation creating the “ largest-ever population of older adults in America” has necessitated a level of experience innovation in the healthcare industry that simply has no precedent.

Source: Why An Aging Population Means Healthcare Customer Experience Must Adapt

Brands Still Matter, If They’re Fueled By Purpose

Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery. A valid question to ask is if brands still matter? They do. Mein Deal on Unsplash Food and beverage manufacturers in the U.S. are facing more pressure than ever due to empowered consumers, new competition and the rise of online grocery.

Source: Brands Still Matter, If They’re Fueled By Purpose

The Subscription Model: The Shining Star of E-Commerce 

Subscription sales have become a strong part of e-commerce. Everything from razors to dog toys to movies is being sold on the subscription model, and there is no sign of letting up. “Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month,” said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box.

Source: The Subscription Model: The Shining Star of E-Commerce | E-Commerce | E-Commerce Times

They Say They Want, But Do Consumers Buy Sustainable Products?

Do consumers buy sustainable products? For years, brand managers have tried to understand why consumers say they intend to buy sustainable products, but when it comes to buying, they don’t. Coined as the attitude-behaviour gap , after several phases of investigations into consumer behaviour, from the theory of planned behaviour to the role of emotions in consumption, academia has somehow concluded to what the reason might be.

Source: They Say They Want, But Do Consumers Buy Sustainable Products?